The application is powerful on the web. It’s no coincidence that a whole new class of video-enabled web applications is emerging. According to TechTarget, 72% of IT buyers use video to research IT purchasing decisions. The numbers outside of IT are even higher. In using this interest, video-enabled marketing applications can combine the power of video with interactivity. To convert potential customers at a much higher speed than traditional tools. And, unlike the iPhone app, you don’t need any special skills to get started.?
Today, with only the Cisco Flip Camera, marketers large and small can create short, video-enabled marketing applications with different call-to-actions. Such as asking viewers to download a free trial version or register for a webinar. Which can be It is easy to be tracked. And measure. So how do you start? The simpler the better, I thought of three aspects: event promotion, customer recommendation, and product promotion.?
Promotion activities
Attendance at online and live events is declining, and companies are looking for ways to attract more interest. In less than an hour, you can record the presenter or offer. Add interactivity (including social media links about the person) and create a short video app to promote the event. By adding video trailers to your webinar invitations and event landing pages can increase conversion rates by 30% or more. After the event is over. You can place the content in the app and divide the content into key subject areas through calls to action. Which makes it more attractive to the audience and leads to more conversions.?
Customer recommendation
No one is better at talking to potential customers about themselves than customers. But many potential customers are now accustomed to text and graphics, failing to capture real insight and enthusiasm. However, video is very suitable for this. Successful digital marketers are implementing video-enabled applications that feature customers telling their stories and interactive elements. It encourages users to click to get more information or learn more about the speaker. Marketers can use call-to-action to create this enhanced experience within hours. It provides a higher return on investment than today’s standard recommendations.?
Product marketing
Unlike the traditional product warranty of the past, especially the standard text descriptions seen on most websites. The video-enabled applications bring interest deep into the organization. By “branching” the video, allowing users to control the experience, you can create more personalized interactions. Which potential customers talk about their interests to marketers by interacting with the application. Therefore, if marketers spend another hour, ordinary product trailers will become a powerful engagement tool. Which can tell a story at the same time and attract potential customers for targeted follow-up and training.?
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